About

Step inside the world of Ginger Root. Cameron Lew makes it easy to do so; every considered detail is his own manifestation, written, designed, and executed as an all-encompassing diorama of sound and sight. A multi-instrumentalist, producer, songwriter, and visual artist from Southern California, Lew has crafted his project steadily since 2017, inviting a fervent and growing legion of fans into storylines drawn across mediums: captivating albums with accompanying films and globe-spanning tours. The Ginger Root sound — handmade yet immaculately polished synth-pop, alt-disco, boogie, and soul — takes shape through Lew's lens as an Asian-American growing up enamored by 1970s and '80s music, specifically the creative and cultural dialogue between Japanese City Pop and its Western counterparts from French Pop to Philly Soul to Ram-era McCartney. He spins his retro-minded influences and proliferates savvily in the present, synthesizing a songwriter's wit, an editor's eye, and a producer’s resource into something singular and modern.

Ginger Root's 3rd full length record entitled, Rikki comes from a place of dwelling on past memories, and how they affect the future. 2.5 yrs in the making, he further defines the self-proclaimed "Aggressive Elevator Soul" genre. — via Label

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Label: Acrophase Records
Series: City Pop On Vinyl 2024
Format: Vinyl, LP, Album, Limited Edition, Reissue
Reissued: 2024 / Original Release: 2020
Genre: Electronic, Funk / Soul
Style: Funk, Soul, Indie Pop

File under: Alternative / Indie / Pop
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