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Ginger Root
Nisemono

Acrophase Records

$70.00 SGD
$70.00 SGD

About

Step inside the world of Ginger Root. Cameron Lew makes it easy to do so; every considered detail is his own manifestation, written, designed, and executed as an all-encompassing diorama of sound and sight. A multi-instrumentalist, producer, songwriter, and visual artist from Southern California, Lew has crafted his project steadily since 2017, inviting a fervent and growing legion of fans into storylines drawn across mediums: captivating albums with accompanying films and globe-spanning tours. The Ginger Root sound — handmade yet immaculately polished synth-pop, alt-disco, boogie, and soul — takes shape through Lew's lens as an Asian-American growing up enamored by 1970s and '80s music, specifically the creative and cultural dialogue between Japanese City Pop and its Western counterparts from French Pop to Philly Soul to Ram-era McCartney. He spins his retro-minded influences and proliferates savvily in the present, synthesizing a songwriter's wit, an editor's eye, and a producer’s resource into something singular and modern.

The phrase, Nisemono, loosely translates to “fraud or fake”, and is yet another part of the universe. The EP sets out to immerse the listeners in a world fully crafted by Lew. Nisemono tells the story of Ginger Root’s role in delivering the latest project for the biggest star in Japan, Kimiko Takeguchi. He is called in to help craft her vision and bring the music to life ahead of her American debut. The project brings an immense amount of pressure to the artist's career as it is meant to introduce her to the rest of the world. — via Label

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Label: Acrophase Records
Series: City Pop On Vinyl 2024
Format: Vinyl, 12", EP, Limited Edition, Stereo, Orange Vinyl
Reissued: 2024 / Original Release: 2022
Genre: Electronic, Funk / Soul, Pop
Style: City Pop, Indie Pop

File under: Alternative / Indie / Pop
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