About

Never colonized, Thailand has remained purely itself across the years even while developing, evolving and selectively adopting international influences; the same can be said of Thai popular music, and can be clearly heard in previous releases of Thai music on EM Records.

Juu, a Thai talent who represents Asia and locals from the opposite direction of 88rising, and therefore creates completely fresh music that is globally accepted. Is it Captain Beefheart who got the auto tune? Is it a drake on a buffalo? 1st full album "New Luk Thung" is released.

This is Juu's first full-length album, which was completed in about two years after the talents and OMK members collaborated with each other and started co-producing with the lead of Stillichimiya / OMK's Young-G. Most of the tracks are in Young-G's hands, and the sound is also full of ambitions that reflect OMK's attitude. Thai instruments such as chin, cowbell, cane, and pin are used everywhere, but never used for exotic seasoning. In order to inject the original beats and grooves in Thailand, they are inevitably incorporated. And what oozes out in the mellow song is the flow (singing heart) that is similar to Luk Thung and Japanese enka. They create an indescribable "new song feeling" through Juu's background HIPHOP and reggae. - Em Records