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"Cream of the crop, the crem'e de la creme." - Guru of Gang Starr

Alpha Pup Records is ecstatic to announce the signing of Crem’e to the family roster, scheduled to drop his debut full-length, Close Up, on August 26. Hitting both vinyl and digital formats upon release, Close Up is a highly personalized vehicle of sound, created over the last few years as a response to the passing of his mother. Crem’e summed up this transition in his life with the following, “It’s like getting rid of a scar and then feeling naked without it.”

Close Up is music that represents the very essence of human connection and particularly the relationships Crem’e fostered over the last two decades. The detail and dynamics of the LP were amplified with the mixing and mastering work of Alpha Pup label head and Low End co-founder Daddy Kev at Cosmic Zoo. Close Up is the fullest realization of Crem’e’s creative path, standing as a formidable debut from a rising visionary in the LA beat scene. – Bandcamp

As the title suggests, Magnetic Syndromes is the sonic description of a life filled with unpredictable changes, carved out from the lens intensive view of Gypsy Mamba’s life. It can also be seen outside of the artist, defining the inner conflicts many conquer in their lifetime. Gypsy Mamba finds a battleground between the darkness and the light in Magnetic Syndromes. A unique music environment where tracks fluctuate between the frenetic and the subdued. It’s all pulled off with a wild array of colors and rhythms that can’t be associated to any other artist. - Alpha Pup Records

Alpha Pup Records presents Mù Chè Shān Chū by Howie Lee: an innovative producer, master sound curator, and ambassador from the Chinese musical underground. Born in Beijing where he lives now, Lee has lived in London, recorded in Taipei, and is now releasing his debut album on a Los Angeles label – truly a global phenomenon.

After being hit up by Snoop Lion for a remix in 2012, Lee’s “future music from Downtown Beijing” busted out of China to captivate crowds with its thoroughly unique style. His distinct approach blends local samples, traditional Chinese sounds, and inventive modern rhythms. Tracks are drenched thickly in bass and imbued with the fresh feel of youth – and often, are right at home on the dance floor.

Gripping from the very beginning, intro track “The Gate” invites you into the artist’s underground world and sets the tone for an expansive, epic journey. Syncopated beats strut through “Cloud Lamps,” and “Sinka (feat. Zhang Yang)” steps right into a thundercloud. “Bei Hai” is a riveting experiment with an alluring rhythm, a warm wash of sounds that pulls in unexpected directions.

Mù Chè Shān Chū is always in motion. Impossibly dense and lush, yet also incredibly spacious and vast – a juxtaposition that reflects China itself. From the plucked strings of the guhzeng to the butter-rich bass of the 808, Lee brings an unmistakable Far East flavor to the leading edge of modern electronic music. - Bandcamp